Over the past 10 years (or more) the travel industry has begun a journey of awareness about the ethics of animal attractions. However, back in 2010 I had been backpacking around Central America and ended my trip at a hotel next door to Dolphin Discovery in Mexico. At the time I was a product manager for a tour operator who was just beginning to think more about this topic. Wandering into this attraction one day was a defining moment on my responsible travel journey.